Tuesday, March 01, 2005

Ad Speak...

The latest ad-speak is not Buy, or Own, or Join. It's Celebrate. Who are they kidding? I hate this stuff. I know it's futile to get worked up about this bastardization of the languageā€”but it just makes me cringe.

First there was Lifestyle whenever something was just too dopey to be categorized as being useful. "Check out our Lifestyle product line!"

Then everything was a Solution, then a Total Solution. Another new one: It's about... Let's package then all together:

We'll use the crap car shown below...

...It's about life being random. Celebrate diversity and show you embrace the total fusion lifestyle. Introducing the Saab Sub...

Jeez. This ad stuff is easy!


Anonymous New Zealand culture said...

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11:21 AM  

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